Cap Back Customs

JAN 2020 - Present Los Angeles, CA

Client

My Role

Business Owner | E-commerce

Description

  • Boosted revenue from $75K+ to $95K+ in 2023, achieving a ~35% profit margin, with about 2 hours of weekly effort
  • Optimized SEO ranking through competitor analysis research and keyword optimization, grew site visits by ~38%
  • Implemented an advertising strategy to drive website traffic to a specific product, resulting in  ~5K dynamic impressions weekly
  • Conducted ongoing A/B testing across aspects of the customer lifecycle: landing page, abandoned checkout, win-back flows, welcome
  • Leveraged minimal web design expertise to enhance visual UX/UI appeal, optimizing viewer engagement and reducing landing>cart
  • Crafted comprehensive roadmaps for upselling, feedback collection, referrals, landing pages, advertising strategy, and satisfaction
  • Managed wholesale logistics, staying updated on industry apparel style trends, providing informed recommendations for consumption
All roles
Imperva / Thales
Cap Back Customs
Leadership Inspirations
Santa Ana Unified School
Bel-Air Bay Club